Pandemic-proof your GMB

The COVID-19 pandemic changed how people connect with their local businesses. Walk-in traffic has decreased, and online searches have increased. It's never been more important to be present online.

If you already have a Google My Business profile, it's important to keep that information accurate:
​

• Location and open/closed status
• Phone number and online messaging to respond to customer questions
• Highlight what safety precautions you're taking
• Updated product/service offerings, supply chain shortages

The shutdowns hurt many industries, and it's a long road to recovery. What matters most right now is maintaining your online presence so customers can find you. Once they do, communicate clearly so there's no misunderstandings. Answer the phone when they call. Respond to their messages on time. Give them every reason to trust your business in these uncertain times.

As with any turbulent year, there will be winners and losers. Businesses have already shut down for good, don't let yours be one of them. Take this opportunity to focus on your web presence and impress your customers with quality results.

Small business performance has already changed during 2020. Chances are, many of these changes will be permanent. Essential businesses will always be there, but the ones who weather the storm will take more market share. When everything goes back to the new normal, will you be in a stronger position than before?